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Seanapps by Beneteau

Context
Beneteau is developing a platform to help manage maritime fleets. It serves very different audiences: business managers, salespeople, workshop managers, technicians, dock staff, base managers and more.
The aim is to centralise information coherently and help the Beneteau Group establish smooth navigation aligned with its commercial strategy.
Challenges
The team needs to untangle the client’s ambitions and propose a coherent information architecture to convince the Board of the project’s value.
Tasks
Understanding needs in collaboration with the Product Owner
Creating a complete information architecture
Providing overall design recommendations
Applying the recommendations to an example page